I believe everyone has received gifts or sent gifts. Gifts, as a commodity with a special purpose, are different from general commodity packaging in terms of packaging design. General merchandise is only for the buyer’s own consumption, and often pay attention to economic benefits. Gifts are used to give to others and reflect the wishes of the giver. Therefore, gift packaging should pay more attention than general merchandise packaging. On the one hand, it is to protect the gift, and on the other hand, it is to make the gift look more solemn. A suitable gift, a suitable package, icing on the cake, a beautiful packaged gift, is a pleasing thing for both parties. Gift packaging design should pay attention to the following points:
1. Targeted
Gift packaging is generally used for weddings, birthdays, festivals, celebrations, visits, condolences and other occasions. Its packaging design should be targeted and reflect the particularities and uses of various gifts. For example: gift packaging designed for men should consider prominent masculinity; while packaging designed for women should reflect a sense of gentleness; gift packaging designed for children should have lively characteristics.
2. Emotional
Gift itself is a teaser, so the packaging of the gift itself cannot ignore the sentimentality. For example, jewelry is often a messenger of love, and its packaging is extraordinary. In the past, the packaging was just an open plastic box or a small silk bag, but now it is found that there are many more emotional packaging.
3. High-end
(1) As gifts, gifts not only express the dignity of the giftee, but also reflect the identity of the gifter. Therefore, gift packaging should pay attention to the shape of the packaging and the packaging materials. Today’s packaging has developed from natural materials to synthetic materials, from single materials to composite materials, greatly enriching the choice of packaging materials.
(2) To make gifts high-end, many gift packaging also like to choose metal materials, such as iron, aluminum, etc., which have a sense of preciousness like gold and silver, and are conducive to processing and printing. High-grade materials may not be able to reflect The high-end nature of the gift depends on whether the designer uses it properly.
(3) In addition to innovative design concepts, it is necessary to understand and analyze the structure, performance and general processing methods of various materials in order to achieve the best effect of gift packaging. As high-end gift packaging materials, there are paper, metal and so on.
4. Characteristic
Different gifts are produced in different places, so gift packaging should emphasize design creativity, highlight ethnic or local styles, and reflect individual characteristics with cultural taste.
There are many varieties of paper, all of which have different textures, such as elasticity, softness, toughness, non-tearability, and waterproof. They are often matched with decorative ribbons, cards, and decals. Different gifts should choose the right paper to make the gift packaging fully play. If you want to know more about gifts in wrapping paper, you can pay more attention to us!
